You're hired! Thai startup fills gap in tech talent recruiting

Author: 
Reuters
ID: 
1548643801140025300
Mon, 2019-01-28 02:46

BANGKOK: When app developer Sattha Puangput was looking to move
from a startup to a new role, he updated his profile on GetLinks, a
website that pairs technology professionals with companies looking
to beef up their tech teams.
Within days, he says, he was called to several interviews and
eventually accepted an offer with hypermarket chain Tesco Lotus to
develop Android software using Kotlin, a langauge based on Java
that uses fewer lines of code and makes for more efficient app
development.
Knowledge of new languages and programming tools helps build
software faster and allows developers to easily work together.
Customers say what sets GetLinks apart is its focus on matching
specific tech skills such as app development and programming
languages like Flutter and Docker – not just general programming –
to meet the needs of Asia’s fast-expanding tech companies and also
more traditional companies seeking tech talent that in-house
recruiters are not able to find.
Chinese tech giant Alibaba, Thai conglomerate Siam Cement Group and
Australian employment marketplace SEEK Group, participated in a
funding round for GetLinks, headquartered in Bangkok, last year
which raised “eight figures” in U.S. dollars, said the startup’s
co-founder, 26-year-old French-born Djoann Fal.
The funding will help GetLinks set up local offices in Indonesia,
Malaysia, Shenzhen and Taiwan, Fal said.
Sattha, 30, says he looked at other job sites, but couldn’t find
companies that were looking for his specific skills.
“Usually, the (job) search is long, so I was impressed with
GetLinks,” Sattha said. “The offer was fast. There are good
opportunities.”
So far, three-year-old GetLinks has placed over 1,000 candidates
across companies such as Tencent, Thailand’s Siam Commercial Bank
and Indonesia’s travel startup, Traveloka, Fal said.
GetLinks is a “good model” for matching companies with candidates,
but could face challenges if trying to recruit more seasoned
executives, said Punyanuch Sirisawadwattana, a director with UK
recruiter Robert Walters in Thailand.
Companies could lose good candidates when there isn’t somebody in
between to work out a solution on sensitive matters like salary
that require a “soft skill” to negotiate – something technology
cannot immediately address, she added.

TRADITIONAL COMPANIES
Still, the explosion in demand for tech skills in Asia should serve
the website well, Fal said. “The digitisation that we saw in Europe
is basically happening now,” in the region, he said.
Chinese tech giants and regional startups like Grab and Go-Jek have
been expanding aggressively in digital payments and e-commerce,
pushing up demand for progammers, designers and digital
marketers.
A Google and Temasek study from November predicts that Southeast
Asia’s internet economy will reach $240 billion by 2025, a fifth
more than a previous estimate in 2016 because of increasing mobile
connectivity..
Tencent-backed Sea, best known for its game publishing business,
has used GetLinks to recruit.
“The good thing about this system is that we can look at candidate
profiles and contact them directly,” said Anyarin Teerachawansith,
Sea Thailand’s head of people search.
Sea has placed more than 10 people across its Thai operations using
GetLinks, including full stack developers and search engine
optimization experts. However, Anyarin said the company mostly
still recruits through its own network, referrals and headhunting
agencies.
GetLinks charges companies 15 percent of the candidate’s first-year
salary or a monthly subscription that ranges from $1,000 for two
hires per month to $10,000 for unlimited hires.
Traditional companies scrambling to invest in digital
transformation and technology find GetLinks useful, Fal says.
One such company is Thailand’s largest industrial conglomerate,
Siam Cement Group, which started its own digital initiative in
2017.
“We were new and wanted to get into the market,” Joshua Pas, Siam
Cement’s director of Digital Transformation and Corporate
Technology, told Reuters.
The unit hired people through its own recruitment team, but also
found its technology head through GetLinks, Pas said. So far,
GetLinks has placed over 20 positions across the company.
The commercial partnership worked so well that the century-old
company’s corporate venture arm, which Pas also heads, invested in
the startup because the search for talent “is a bottleneck” and
demand will grow.

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You're hired! Thai startup fills gap in tech talent recruiting